Team United
United is a group of passionate and like-minded people who have come together for the purpose of bringing positive change to our society.

Shailendra Singh, Managing Trustee, United Welfare Trust and Joint Managing Director of Percept, India’s largest and only entertainment, media and communications conglomerate is a man with many talents.
He is known to be a Sports Marketing Guru, an Advertising wiz, a shrewd Deal Maker, and a Bollywood Producer. But one common image that stays with everyone who comes in contact with him is that he is a man with an undying spirit, inexhaustible ideas, and supremely optimistic attitude towards life. It is this very quality that has defined this man over the past two decades to make unparalleled contributions in the areas of Entertainment Media and Communications.
Mr. Singh’s strong conviction in the area of creating mass awareness for Social Causes and issues, and belief in giving back to Society has led him to create many momentous milestones in the Corporate Social Responsibility (CSR) arena.
Over the past decade he has closely dealt with every social issue affecting our country. Every time India was faced with a crisis, he has done his bit to show solidarity to the cause, whether it was Kargil, Gujarat Drought or Latur Earthquake. His contribution for creating mass awareness for HIV/AIDS has been incomparable including various live shows for the Mukti Foundations or producing the feature film, ‘Phir Milenge’ staring Salman Khan, Shilpa Shetty and Abhishek Bachchan, or multiple events such as Walk for Life and many Ad campaigns.
Shailendra Singh has been the recipient of MTV’s prestigious ‘Staying Alive’ award for his outstanding support & contribution to the cause of HIV / AIDS awareness. He has also received the national award for his film Kancheevaram.
Along with being a dynamic entrepreneur Mr. Singh has also been the man behind a few incredible CSR initiatives in various disciplines including:
The ‘United Welfare Trust’ is a noble initiative led by Mr. Shailendra Singh to address social issues using the power of media and communications. United is a ‘Social Awareness Foundation’ working with corporate, Individuals and Celebrities with a wish to further an initiative turning it into a full-fledged movement. Mr Singh firmly believes that people collectively have the power to make a difference. Under his esteemed guidance United will pioneer various social initiatives through various entertainment, media and communication platforms with a core belief of creating a positive change through awareness.
Shailendra Singh, Managing Trustee, United Welfare Trust and Joint Managing Director of Percept, India’s largest and only entertainment, media and communications conglomerate is a man with many talents.
He is known to be a Sports Marketing Guru, an Advertising wiz, a shrewd Deal Maker, and a Bollywood Producer. But one common image that stays with everyone who comes in contact with him is that he is a man with an undying spirit, inexhaustible ideas, and supremely optimistic attitude towards life. It is this very quality that has defined this man over the past two decades to make unparalleled contributions in the areas of Entertainment Media and Communications.Mr. Singh’s strong conviction in the area of creating mass awareness for Social Causes and issues, and belief in giving back to Society has led him to create many momentous milestones in the Corporate Social Responsibility (CSR) arena.
Over the past decade he has closely dealt with every social issue affecting our country. Every time India was faced with a crisis, he has done his bit to show solidarity to the cause, whether it was Kargil, Gujarat Drought or Latur Earthquake. His contribution for creating mass awareness for HIV/AIDS has been incomparable including various live shows for the Mukti Foundations or producing the feature film, ‘Phir Milenge’ staring Salman Khan, Shilpa Shetty and Abhishek Bachchan, or multiple events such as Walk for Life and many Ad campaigns.
Shailendra Singh has been the recipient of MTV’s prestigious ‘Staying Alive’ award for his outstanding support & contribution to the cause of HIV / AIDS awareness. He has also received the national award for his film Kancheevaram.
Along with being a dynamic entrepreneur Mr. Singh has also been the man behind a few incredible CSR initiatives in various disciplines including:
Sports Initiative:
- Hero Honda 83 v/s 99 match: A Good Luck India match
- Sahara Kargil Benefit Soccer Match
- Gujarat Drought Relief match: A cricket match held between film personalities and cricketers.
- Hrithik Roshan XI vs. Sachin Tendulkar XI – A charity cricket match played for Gujarat drought victims
Live Events:
- Mukti AIDS Show
- Walk for Life – An event for HIV victims
The ‘United Welfare Trust’ is a noble initiative led by Mr. Shailendra Singh to address social issues using the power of media and communications. United is a ‘Social Awareness Foundation’ working with corporate, Individuals and Celebrities with a wish to further an initiative turning it into a full-fledged movement. Mr Singh firmly believes that people collectively have the power to make a difference. Under his esteemed guidance United will pioneer various social initiatives through various entertainment, media and communication platforms with a core belief of creating a positive change through awareness.
