Methodology

• According to figures, youth form 18% of the world population. But in case of India, nearly 52% of the population is youth.
• India is the youngest country in the world
• The youth in India has certainly tweaked the social codes to their advantage. The need for this generation therefore is for brands to merge in their way of life
• They want to hear a language, a tone of voice, a set of mannerisms that belong to their world and not outside.

• Provide a platform to the youth to express their feeling
• The power to set the society on the path of change should be vested in the youth
• Be the first to give them an opportunity to explode
• Talk to them in their language and their style. Be their buddy

INTRODUCE

Commencement of the concept, ‘I Am India’
Creating awareness of the initiative

PROMOTE

Promotion of the idea through different modes of communications
Creating more recognition of ‘I Am India’

ENGAGE/POPULARIZE

Creating more popularity of the idea
Expand the existing plan and create stickiness amongst the consumers

SUSTAIN INTEREST

Uphold the Interest of the consumers/community
More initiatives to be launched, create accessibility and a sense of belonging

CONTENT

Introduce communication, products, ideas that are relevant the target audience

CONTACT

The medium or environment in which the message will be most effectively delivered through the most relevant vehicles

COMMUNITY

Form a community of like minded people for interaction and provide a sense of belonging